The Story behind the Brand

Beauty should meet you where you are, without trying to change you. This is why we offer easy, inclusive beauty at its best.

We believe that the best kind of skincare products and makeup are; easy to apply, kind to your skin, look natural and celebrate the full spectrum of gorgeous skin tones.

When our founder was young, all her drawings and those of her friends' featured one uniform 'skinny colour' that conformed to the narrow norms of beauty at the time.

A first-grader like any other, except the princesses and fairies I drew only had one skin tone, that was known as skinny colour - and that colour was beige.

"With Skinny Colour Cosmetics, I want to change that. I want to change the narrative of what "skinny colour" is, because the truth is every colour is skinny colour."

Naturally, this narrative needed changing. So she set to work to develop a range of beauty products that encourage people to be authentically themselves and feel confident in their skin.

Today the Skinny Colour Cosmetics range features amazing skincare essentials and makeup solutions. This includes effective cleansers, toners, moisturisers and serums, and more. All in an effort to help people feel confident in their skin, instead of encouraging them to simply cover up flaws and hide characteristics that make their skin unique! #ReclaimYourSkinnyColour